Search Engine Optimization, Advertising and Email Marketing can:
- Increase Your Visibility
- Increase Your Targeted Traffic
- Increase and Expand Your Market Share
- Increase Your Areas of Influence
SEARCH ENGINE OPTIMIZATION (SEO)
Marketing your website to search engines is very essential, since most visitors will come from search engine referrals. Our SEO service is broken down in to two areas:
On-site search engine optimization – this involves reassuring that search engines will easily index your site and each page telling to search engines what it is about.
Off-site search engine optimization – this involves getting your site known on the internet, so search engines have a reason to think your site is worthy of being on page one
ON-SITE SEARCH ENGINE OPTIMIZATION
On-site search engine optimization can come, firstly, in initial optimization. Each page of your web site is created in such way that it tells search engines exactly what it is about through the use of semantic HTML. We guess what keywords users are searching for, by using a number of available tools. Secondly, on-site search engine optimization involves reviewing what people have been looking for to find your web site. In this way, we try to push your web site into other apparent and worth targeting markets.
OFF-SITE SEARCH ENGINE OPTIMIZATION
Off-site optimization can work without any on-site optimization, but the results are much better when the two are coupled. It may happen naturally, if your site has been on the internet for some years. This can be empowered using a method called link baiting. It is probably the most effective type of long-term SEO. The service is quite simple and it works like this:
You tell us the keywords you want to appear on page one of Google for
We give you a price for the keywords and may also suggest a few others
You choose the keywords you would like to have optimized
You don’t pay us a penny until your site has appeared on page one of Google for your selected keywords
SEARCH ENGINE ADVERTISING (SEA)
An effective way to attract visitors to your website is placing advertisements on search engines. Firstly, your target search keywords are being identified. Afterwards, getting a sponsored listing within the search results depends on the amount per click-through you’re willing to pay, and involves a bidding process between advertisers. Our campaigns generally involve the following:
- Keyword research
- Campaign and bidding strategy
- Ad copy
- Destination and landing page strategy
- Campaign reviews and optimization
- Reporting and recommendations
For the best results, we recommend you using search engine advertising along with our search engine optimization service.
EMAIL MARKETING
Our web-based software takes the hard work out of managing your email campaigns and comes packed with features.
- Unlimited number of subscribers, lists and email campaigns
- HTML, text or multipart emails
- Easy to use, web-based control panel
- Email campaign scheduling
- Archiving of sent campaigns as RSS
- Importing/exporting of subscribers
- Link and open tracking
- Advanced auto responders
- Automatic bounce handling
This service is ideal for newsletters, special offers, follow-up emails, member notices, customer service announcements and invitations.
PAY PER CLICK MANAGEMENT (PPC)
It has been proved that the most effective way to advertise your company is using a combination of a SEO and PPC. Pay per click is a form of advertising that lets you decide how much you are willing to pay each time a person clicks on your sponsored listing. Our team can assure you that by carefully choosing keywords and phrases, that are most relative to your company, your ad will appear high in major search engines like Google, Yahoo, MSN and more, depending on the money you are willing to spend. If no one clicks your ad, you pay nothing. Implementing a pay per click campaign can take just a few minutes to start getting targeted traffic. On the other hand, standard SEO campaigns can take months.